Yakult is a probiotic drink that enhances gut health. But the science behind the drink wasn’t engaging consumers. Tasked with dropping the science and making gut health relatable, this campaign built a more personal and human engagement with the brand. The TV campaign ran for 6 months.

Credits


Client: Yakult


Agency: Havas London


Creative Directors: Ben Clapp & Russell Shaller


Creatives: Lisa Morgenthau, Enrique Reija & Borja Alvarez


Director: Sara Dunlop