Yakult is a probiotic drink that enhances gut health. But the science behind the drink wasn’t engaging consumers. Tasked with dropping the science and making gut health relatable, this campaign built a more personal and human engagement with the brand. The TV campaign ran for 6 months.
Agency: Havas London
Creative Directors: Ben Clapp & Russell Shaller
Creatives: Lisa Morgenthau, Enrique Reija & Borja Alvarez
Director: Sara Dunlop