Clearasil skincare brand sponsored British teen drama Skins, through a really clever use of media placement. These series of idents show some of the things that just don’t seem clear when you’re a teenager. The idea was, with Clearasil, at least your Skin’s not one of them!

Credits


Client: Reckitt Benckiser


Agency: Havas London


Copywriter/ Art Director: Lisa Morgenthau


Director: Kim Gehrig